Tips, tricks, resources, and community building for local bloggers in Tacoma, Washington

Nov. 17th: Phoenix Blogger Happy Hour!

November 9, 2009

Phoenix bloggers, get ready!  The outside.in happy our train is coming to your city.  This is your chance to pick our brains, have your voice heard as we develop our next service for bloggers, and have a free drink. (The first round is on outside.in.)  We’ve already met bloggers in Chicago, New York, and Baltimore.  It’s been tons of fun so far.  In spite of the varied goals and styles you all have, some common ambitions ring true.  We’re here to help you achieve those ambitions, and events like these help us understand how to do it.

We can’t wait to hear what’s on the minds of Phoenix scribes.

Here are the details:

6:00pm, Tuesday, Nov. 17, 2009

The Rose and Crown

628 E Adams St (Hertage Square)

RSVP in the comments for a chance to win some outside.in shwag. And don’t forget to follow us on Twitter (@oibloggerhq) for updates leading to the event!

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You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Buckminster Fuller

(via zachklein)

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Great local blogs win Mobbies in Baltimore

October 26, 2009

Earlier this month, the Baltimore Sun hosted The Mobbies, awards for local blogs in their area. You can see the winners here, on one of the Mobbie-winning blogs itself, Inside Charm City. Congrats to all these great local blogs!

Are any other cities celebrating their local bloggers? Let us know in the comments if you have an award-winning blog or know of a city championing blogging!

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We're moving over here--> http://oibloggerhq.outside.in

October 20, 2009

We’ve consolidated our individual blogger HQs into one destination site since we see a connection between all hyperlocal bloggers, regardless of the town, city, or places you write about. There we’ll be laying out tips and tricks of hyperlocal blogging, and we’ll also be interviewing writers who have great local blogs (this means you! If you’re interested in being featured here, send us a note). Check us out and join the conversation! —>http://oibloggerhq.outside.in

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Blogger Tip #4: Reciprolinks work

October 9, 2009

Chances are, there is at least one other great local blogger in your area writing about the same people, places, and local issues as you. No need to feel threatened by them—having competition can be good for both of you!

You’re probably already reading the blog to see what they cover that is similar. If they get a great scoop or do good investigation, link to their post. Not only is it good blog etiquette, it’s the tried and true Macy’s-Gimbels technique—refer and defer when someone else does what you do better. Your readers will trust you more and your fellow local blogger will see the traffic from you and likely start linking in turn. It’s beneficial for both of you to get more exposure from new audiences, and you’ll rank better in search engines for having more sites link to you (which also will help you grow your traffic). It’s a win-win.

And, of course, just knowing that someone else is covering the same beat will give you a healthy dose of inspiration to keep up your own content so you don’t lag behind!

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Congrats to ONA Award winners!

October 8, 2009

Some of our favorite local sites including My Ballard and Gotham Gazette won Online News Association awards last week at the annual conference in San Francisco. Congrats! Gotham Gazette won in a new “subcategory,” General Excellence in Online Journalism, Micro Site. Does this mean that the ONA is recognizing blogs now more than ever? Time will tell, but we’d still like to see a dedicated hyperlocal category up there next year!

Check out the full list of winners at the Online News Association awards for 2009.

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Online news numbers are up!
We’ve been hearing that the media is dying for some time now, but it seems the media is recovering! According to Nielsen Online, numbers of unique visitors to the top 30 newspaper websites were up this August over last August. Although many factors impact online traffic, as Nielsen warns, this seems to be good news.
How is this good for bloggers?
More and more newspapers are linking to local blogs (and partnering with them), so when you report on stories not covered (or report on them faster), you’ll see an increase in the traffic via the newspapers. Also, since outside.in partners with so many major media sites, if your content is in our system and if we’re syndicating it out to a local partner, you’ll see you traffic grow as newspaper traffic grows in kind. Not in our system yet? See what it’s all about and get on board!

Online news numbers are up!

We’ve been hearing that the media is dying for some time now, but it seems the media is recovering! According to Nielsen Online, numbers of unique visitors to the top 30 newspaper websites were up this August over last August. Although many factors impact online traffic, as Nielsen warns, this seems to be good news.

How is this good for bloggers?

More and more newspapers are linking to local blogs (and partnering with them), so when you report on stories not covered (or report on them faster), you’ll see an increase in the traffic via the newspapers. Also, since outside.in partners with so many major media sites, if your content is in our system and if we’re syndicating it out to a local partner, you’ll see you traffic grow as newspaper traffic grows in kind. Not in our system yet? See what it’s all about and get on board!

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ONA09

October 2, 2009

The Online News Association Conference is meeting in San Francisco today and tomorrow. Even if you’re not there, you can still follow along. Follow the ONA on Twitter (@ona09) or search their hashtag to see what attendees are saying (#ona09). Select panels are livestreaming, as well. Pretty great, but of course you’d expect that for an organization championing media via the internet!

We’re especially interested to see who wins the Online News Association Awards (to be presented on October 3, 2009, the last night of the conference) in the General Excellence in Online Journalism, Micro (under 100,000 monthly uniques) and the Online Topical Report/Blogging, Small (under 100,000 monthly uniques) categories. Check back to find out the winners. Maybe next year they’ll have a Hyperlocal Reporting category!

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From NY Times to Anywhere USA Times?

September 30, 2009

The New York Times is launching local editions this fall in Chicago and other markets in addition to San Francisco. They plat to eventually “turn the production over to a local partner.”

Where does this leave local bloggers? Does a top three newspaper moving in to other cities threaten the media climate even more? Time will tell, but as their other local experiments, we think they’ll look to local sources.

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